Jeff Behrens is a digital product and marketing leader with a comprehensive skill set that spans product management, UX research and design, digital demand generation and content strategy. His unique combination of technical, creative and editorial experience fuels his leadership of diverse teams comprised of designers, marketers, engineers, editors and analysts to create compelling digital experiences that drive audience/prospect engagement and product excellence.



Brooklyn, NY / Denver, CO

Digital Experience and Performance Lead
2021 - Present

Managed all aspects of digital creative strategy, business intelligence and digital automation for the Inc. 5000-recognized number-one brokerage for small- and medium-sized businesses.

  • Conceptualized and implemented an automated business intelligence and data visualization solution using Domo, providing management and brokerage staff unprecedented insight into company performance and saving hundreds of hours in manual reporting annually
  • Oversaw the marketing and sales technology infrastructure, including content management systems, client portals, marketing automation tools, CRM, and analytics platforms. Implemented custom automations and integrations to streamline internal processes and enhance analytics capabilities
  • Designed all wireframes, user flows, prototypes and developed front-end templates using for the upcoming 2023 relaunch of to modernize the end user experience, increase lead conversion and align to brand standards


New York, NY

Product Manager (Consultant)

Maintained product roadmap/vision to relaunch Motivote, a platform that works to increase civic engagement and voter turnout primarily among young and first-time voters.

  • Managed daily operations of an international design and engineering team to relaunch the platform in the lead-up to the 2020 election. Onboarded 20,000+ new users through client networks comprised of universities, companies and advocacy organizations
  • Developed and managed relationships with more than 10 integration partners to provide cross-platform messaging, in-app elections and polling place data, and to build custom integrations with client systems and vendor APIs


New York, NY / Washington, DC

Co-founder, Head of Product Design

Led product and marketing design functions to create a peer-to-peer task/project management methodology and app that enhances trust and accountability between colleagues.

  • Led a comprehensive user research initiative, including surveys, user labs, and real-world beta testing within small businesses, nonprofits and a large university to determine product/market fit and develop the product roadmap
  • Designed wireframes, full-fidelity mockups and user flows for all product functionality

New York, NY

Product and Content Lead

Headed product development and design for the civic engagement platform connecting citizens to officials, candidates and causes, as well as the most comprehensive public search of elected officials and political candidates in the United States.

  • Determined product roadmap combining input from management, engineers, investors and prospective clients
  • Designed wireframes, full-fidelity designs and user flows, as well as live prototypes using HTML, CSS and JavaScript


New York, NY

Vice President, Global Digital Marketing & Creative Technology

Led platform management, digital marketing strategy, performance measurement and SaaS vendor relationships for all corporate digital marketing functions of the global media measurement and consumer behavior analytics firm.

  • Built a high-performing internal agency team of more than 10 content managers, designers, software engineers and strategists to manage digital platforms, content, digital creative and on-site digital presence at events
  • Served as global Product Manager for digital publications, web properties, content management systems, marketing automation, email, analytics and testing platforms
  • Established the Mobile Application Center of Excellence to streamline and standardize enterprise-wide mobile application development, branding and UX
Senior Director, Global Digital Marketing
  • Led the redesign, redevelopment and relaunch of, which highlighted Nielsen's product offerings and thought leadership in 40+ languages and had more than 150 content contributors globally
  • Implemented an engagement strategy that doubled the number of leads collected annually and consistently grew traffic year-over-year
  • Managed a team of content producers and designers to produce digital creative across channels
Digital Marketing Manager
  • Managed production and editorial functions for Nielsen’s global web properties, and wrote original content for the company’s websites, blogs and social media channels. Identified, designed and managed projects to introduce new functionality to Nielsen’s websites and content management systems.

The Depository Trust and Clearing Corporation

New York, NY

Digital Editor

Developed, designed and managed content for internal, public- and client-facing digital channels for the firm that provides post-trade financial services for U.S. securities markets

Skills and Expertise

Digital Product Management & Technology
  • Agile Product Management
  • UX/UI Research and Design
  • Front-end Development
  • Mobile Application Development
  • Technical Requirement Writing
Digital Marketing
  • Content Management Strategy
  • Marketing Automation/CRM
  • Multivariate Testing
Content Marketing and Creative Strategy
  • Branding and Voice
  • Content Architecture
  • Editorial Strategy and Copywriting
  • Social Media Strategy


Product/Project Management: Basecamp, Confluence, GitHub, Jira, Slack, Trello

Marketing Technology: Adobe Marketing Cloud (Analytics, Experience Manager, Target, Search & Promote), Google Analytics, Google Search Console, Hubspot, Litmus, Marketo, Moz SEO Suite, Salesforce Marketing Cloud (ExactTarget, Pardot), Salesforce CRM

Web Application Development: Responsive/Adaptive design, HTML/CSS/JavaScript (jQuery, Sass, Less, Bootstrap), LAMP server administration, Linux, OSX, Windows

Content Management Systems: Adobe Experience Manager, Drupal, OpenText, Wordpress

Business Intelligence and Data Visualization: Domo, Google Data Studio

Design: Adobe Creative Suite, Adobe XD, Axure, Invision, Sketch, Zeplin


User Experience Design, General Assembly, 2017
UX research methodologies, wireframing and prototyping, design patterns and user testing

American University, Washington, D.C., 2006
B.A. (cum laude), Journalism, American Studies

Institute for Democracy in South Africa, Cape Town, South Africa, 2003
South African political history, peace and conflict resolution, international relations

University of Namibia, Windhoek, Namibia, 2003
Namibian political history, environmental policy, international relations


About Me

Copy and code, words and wireframes, typography and tech.

I live my work-life at the intersection of technology, user experience, brand and marketing strategy.

I love sensible, user-centered design that delivers rich, engaging content, and I love working with and leading passionate creative, strategy and engineering teams.


Get in touch

Have an idea, company or project? Think I might be able to help?

Drop me an email, hit me on messenger, shoot me an InMail, or DM me.